Photo source: Instagram

This is an unbelievable demonstration of one beauty blogger, Em Ford, doing something incredible with the influence she has over her 420k+ followers and now over 11 million people who she has reached to date.

Her video above outlays the transition from her natural face revealing acne, to her immaculate face covered in makeup, and examples of some of the thousands of hate-filled comments that accompanied the pictures when she posted them on social media.

She sums up her experiment beautifully in the post below the video:

“Over the past few months, I’ve received thousands of messages from people all over the world who suffer or have suffered from acne, an insecurity or self confidence issues.

“I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that It can be hard to remember the most important thing – You ARE beautiful.

“You are beautiful – no matter how flawed you feel, no matter how upset you may about the way you look or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you’re not beautiful – not even yourself”.

This is the power of social media in action. #getcentred